“How a kind word ruin my beezness”

 
  This is an old newspaper advertisement strip of a blend name coffee – Sanka coffee in 1941. The company was trying to promote their product's "97% caffein-free" using some common American’s stereotype to Mexican.

    The Mexican character’s obese image implies an American’s stereotype to Mexican – the lazy Mexican. The advertisement intends to catch people’s eyeballs by joking about how Mexican lacking of American capitalist values, as the Mexican character in the advertisement is willing to give up his retail “beezness” only for a good nap during noon.

   The Mexican character is named Juan, he doesn’t take the siesta and continue his lottery retail business during noon which seems unusual to American based on their stereotype to Mexican, as some Americans think Mexican are lazy, sleepy, unlike many of the working American who don’t even want to waste 30 minutes for a nap, Mexican always take a nap under tree wearing a big sombrero. In the strip, Juan explains to his American consumer that because everyday he drinks coffee at lunch that makes him awake, so that’s why he doesn’t take a nap. His American consumer suggests him to try the low caffeine Sanka coffee, after he try it, he is glad to find out that he can sleep well during noon.

   Other stereotype reflect in the strip includes - Juan sales lottery to American tourists for ten times what it is costs in America, which implies the stereotype that businesses running by Mexican people are totally a rip – off. Juan called his American consumer as “senorita” – means “Miss” in Spanish, he spells “business” wrong (as beezness), it implies another stereotype that Mexican don’t speak good English.

    The story in the advertisement strip is ironic and ridiculousness, although it entertains American reader, and reflects certain creative designation from the author, the heavy stereotype and disgraceful regarding Mexican is obvious in the advertisement.

   I believe the Mexican stereotype has been decreased overtime, at least, advertisement with heavy stereotype like this, will never appear on public newspaper anymore.

Text:

1.. Everyone takes the siesta in the heat of the day, except I, poor Juan.  While all are asleep, the shops are closed.  Except my shop, where I sell pottery to the American tourists for ten times what it costs in America.

2. An American senorita comes one afternoon to buy the pottery.  “How is it that you do not take the siesta?” she asked, speaking that strange language which I have heard called Highschool Spanish.  “Ah, senorita,” I sighed, “I cannot sleep!”

3.  “Is it the coffee!” I explained.  “I love the coffee. I cannot resist it.  But when I drink it with the lunch, then all afternoon I am wide awake!”  She nodded.  “It is good business to be open when other shops are closed!”

4. “I would give all the beezness for a good siesta!” I cried.  “Then you should drink Sanka Coffee,” she said.  “It’s 97% caffein-free [sic], and can’t keep you awake!”  “It is an American trick!”  I scoffed.  “How can it be good coffee?”

5. “It’s wonderful!  A blend of fine Central and South American coffees!” she replied.  “And the Council on Foods of the American Medical Association says: ‘Sanka Coffee is free from caffein [sic] effect, and can be used when other coffee has been forbidden!’ ”

6.  So in gratitude I charge her only five times what the pottery is worth.  Later, I try Sanka Coffee.  Delicious.  And I sleep each day during the afternoon.  My pottery beezness, he is ruin but ah, amigo… how I enjoy the siesta!

Reference:

1. Lisa, Wade. "THE SLEEPY MEXICAN STEREOTYPE IN A VINTAGE AD." Sociological images. Lisa Wade, Ph.D. Occidental College Gwen Sharp, Ph.D. Nevada State College, 12 Nov 2009. Web. 6 Mar. 2012. <http://thesocietypages.org/socimages/2009/11/12/the-sleepy-mexican-stereotype-in-a-vintage-ad/>.

"Gordo" - Mexican comic strip

                            

    “Gordo” (strip) ran from November 24, 1941 to March 2, 1985 and chronicled the life of Mexican bean farmer Gordo Lopez. The character was design to reflect popular conceptions of Mexicans at the time, with a highly caricatured style and a lazy overweight title character who spoke in heavily accented English and took naps under a tree wearing a sombrero.

    The strip’s author - Gus Arriola was born in Florence, Arizona, the youngest of nine children. He was raised in a Spanish-speaking household. He learned English by reading the Sunday comics.

     The early strips were criticized for Hollywood - style cultural stereotype— partly because that's an understandable shortcut when introducing an audience of one culture to characters from another. But mainly, the author later explained, because that was simply the way things were done at the time, and it took a little while for him to realize it didn't have to be that way. As his characters developed, they became richer and more fully rounded, and author felt less need to saddle them with dialect and stylized behavior. Eventually, Gordo even started wearing American-style clothes — sometimes, at least. American who lived where people could go years without hearing Spanish spoken on the street, were exposed to the everyday lives of ordinary folks in Mexico. Without Gordo, tortillas, tamales and burritos might not be quite so popular in English-speaking America today.

    At the height of its popularity the strip appeared in 270 newspapers. The strip was praised by the Mexican government, and the California's state legislature voted a resolution commending Arriola's professional excellence and thanking him for his many years of promoting inter-ethnic understanding through entertainment.

        Stereotype represents the false understanding of a culture by a group of people from another culture. But the reason why Gordo be accepted by Americans so quickly in the beginning is probably because the character was created under American stereotype to Mexican. Stereotype shouldn’t always be defined negatively, sometime it can make a culture introduction become more acceptable to another group of people under different culture.


Reference:
1. "Gordo (comic)." wikipedia. n. page. Web. 20 Feb. 2012. <http://en.wikipedia.org/wiki/Gordo_(comic_strip)>.
2. "Gus Arriola." wikipedia. n. page. Web. 20 Feb. 2012. <http://en.wikipedia.org/wiki/Gus_Arriola>.

Success

Hispanic actors and singers seem to be growing over the years. The Latino community has proved many aspects. Though, when it comes to success Latinos are not viewed as the successors. Artist like Selina Gomez, Christina Aguilera, and Demi Lovato prove victory in America. They all started when they were younger. Selina Gomez began her acting career as a young child on Disney Channel along with Christina and Demi. Christina is the oldest out of this group and she has overcome many accomplishments in her career. She has acted in movies and performed in multiple important events such as the Grammys, Super Bowl and movies. Super Bowls are only performed by well-known artist.

Selina Gomez is a new artist who just recently became famous. Though, she was an actress when she began her career. As she got older her career began to expand. She showcased in Wizards of Waverly Place. This show helped her career expand because it aired on Disney channel. Demi Lovato along with Selina Gomez was from Disney Channel. Demi Lovato participated in the Disney movie Camp Rock.

These previous artists are perfect examples of Hispanics achieving goals that are not accomplished by Latinos. Though, the U.S. may oversee Latinos as the typical "7 children family" doesn’t necessarily mean it’s necessarily true or that every Latino has a large family. There are many Latinos in the U.S. that are large contributors to the United States.

Bajo La Misma Luna : Under the same Moon

            Bajor La Misma Luna, Under the same Moon, is a Mexican movie that talks about the journey of an 9 year old kids to get to his mom before Sunday. Carlitos, the nine year old kid is Adrian Alonzo, and his mom is Rosario acted by Kaite Del Castillo. Carlitos was left in the hands of his grandmother when Rosario had to immigrate to the United States to be able to provide to his kid. Carlitos’ dad abandoned him, so all he has left is his grandmother in Mexico.  His mother has two jobs, and calls Carlitos every Sunday from a public phone in East Los Angeles.  When Rosario calls him, Carlitos always asks her how the place where she is standing on is, so Rosario describes it to him. When Carlitos grandma passes away, Carlitos is determine to get to his mother before the next Sunday when his mother will call him only by the description of the corner of East Los Angeles. In this journey he will meet people who will help him and others who will just try to rob him, but at the end with the help of Enrique, Eugenio Dervez, Carlitos is able to get to his mother safe.

              In this movie we can see the struggle families go through to provide to their love one in their native land.  It gives us a visual of the suffering families have when they are apart and when they want to immigrate to the United States illegally. Bajo La Misma Luna is a film that made it to the big screens in the Unites States. Since it was a movie in Spanish it was only shown in selected theater. However this film still brought profit not only to the producer and the cast but the theaters where it was shown. Just in its opening weekend, March 2008, it made $2,770,000 dollars shown in 266 screens. Once again showing their talent, Latinos had made themselves present in the big screens of America. Their talent has not only benefited them but the economy of the U.S. as well when money is being spend here to see a Mexican movie. So, why do our stereotypes have to be negative, when we have proven that not every Latino is lazy and gang member and that we can even bring profit to this country?

Eugenio Dervez; a Hispanic Pride!

             Eugenio Dervez is a Mexican comedian well recognize in Mexico.  Eugenio was born in Mexico City September 2, 1962.  Son of two great actors and publicists in Mexico, Silvia Dervez and Eugenio Gonzales, Eugenio grew up in the television industry. From a small age Dervez was attracted by the acting that his mother did, starting his career as an actor in a novel with his mother Dervez decided to continue his career as an actor. Dervez  was not only an actor but a producer as well. As he grew up  he started to get involved more in the comedian side of the TVshows. He created high rating shows such as, La Familia P. Luche, Dervez en Cuando, XHDRVZ, Al derecho y al Dervez and many more.  Two years after his mothers’ death, as Dervez tells us in a Spanish interview in “Aqui entre nos” with Andre Legarreta, he had his breakthrough to the American media with his debut in a Broadway play. He tells us how that play open up many doors to the Unites States.

            Being a successful comedian in his country, Eugenio Dervez had now come back to the American media in the big screen. Adam Sandler an American actor and producer invited Dervez to be part of his newest movie “Jack and Jill”.  In this movie Dervez was recognize even on the propaganda posters where his name was shown next to Adam's Sandler.This opened another door to Eugenio Dervez with Rob Schneider. Schneider recently started a new show called “Rob!” where he is a bachelor who marries a Mexican Translator and now has to tell his family in law that they got married in Las Vegas. Part of the family in law is Eugenio Dervez acting as Hector, the black sheep of the family, who came to visit the family for a weekend but plans to never go back to Mexico. Eugenio Derves is a very talented and recognize  actor in Mexico who is now proving his talent to the American population.   Dervez is one of the proves of the talent that Latinos have, and that we are not those stereotypical Latinos that come to the Unites States to rob it, but come here to earn what we eat.

Mark Berndt and the Latino Community

                  Miramonte Elementary School is located at 1400 East 64^th St, Los Angles, California 9001.   This school was involved in a major problem some weeks ago because the media found out about ateacher, Mark Berndt, who committed the lewd act on his students. The “Lewd conduct is any unlawful act committed by an individual with the purpose of arousing the libido or sexual interest of themselves or the person towards which this action is directed.” He had been teaching for 32 years and from 2005-2010 23 children from ages 6-10 were victims from Berndt. However no one had found out about it until the fall of 2010 when Berndt went to print the photographs he had taken the children, the guy who print the pictures decided to give them to the police and investigation started. By January 2011 Berndt was removed from teaching and a month later he was fired. Now the question parents are asking is why they found out about this a year later. In the investigation, police was able to find out that this was not the first time Berndt had committed the act, but 18 years ago a 10  year old girl had made a complain about him, but the Counselor told her that it was not nice to invent things about other people. Berndt is now in jail with a $23 million bailed.

        

   The city of South Gate is where the Elementary is at.  This city is highly populated by Latinos; 88,669 Latinos/Hispanic people live in South Gate. Now the question that many are asking is why do such things happen in communities where most of the people who live there are minorities? Latinos come to the Unites States to provide their children with a better education so no one will think that there would be teachers like Berndt who will be using their kids. Base on the experts, povertyand cultural differences are some of the differences that contributed toMiramonte scandal. Latinos, as we are raised, we learn to have respect for the teachers. They are seemed as a mentor, so no one will think teachers would be doing things like those to kids. Also poverty, some people might not know their rights and don’t know what to do. Or if parents are an illegal immigrant they might be scared that if they do something they might get deported. There could be various reasons why this scandal happened in a community highly populated by Latinos. However, Latinos, we should be aware that we live in another country where things are different, so we should get educated  of our right and know what  we can or cannot do in such situations without a fear.

Self-stereoptype?

                            

    The story of “Desperate housewives” happed in a rich community that most of the residents are white. This short funny video is about a Mexican family which living in the white community when the parents are trying to enroll their girl to a private elementary school.  The school officer expressed that he is willing to admit their girl since he hopes the school can become more diversified. The little Mexican girl is confused by the “diversified” and ask her parents: “Am I Mexican?”, Her parents are so surprised that she doesn’t know she that she is a Mexican, then the girl said: “I think I am an American.”

    Later on the parent find out the reason their girl doesn’t know her race is because they are living in a white community, they argue about which schools they should send their girl to when they back home, the father thinks they can send her to a elementary school which is fill of Mexican children, so that their child can know what her race is, but the mother refused him and insist to send her girl to a private school which most of the students are white, because she don’t want her child to get along with “those children”.

    This short story reflect a general phenomena of rich immigrant families-not just limited to Mexican family that, they has a tendency to send their child to private school which most of the students are white, because they believe the child can get better education there. This phenomena shows the self-stereotype of immigrant families, on one side they against the stereotype from society regarding their race, on another side they are trying to reduce the racial characters on their children, so their culture identities can become more acceptable to the main stream society, for example, by enrolling their children to private school which most of the students are white. Many children from immigrant family only speck English and would more like to described themselves as American, and know little about the culture of the countries their parents come from.

    When the media is reporting racial stereotype in the society everyday, should the immigrants also exam themselves that, whether they are stereotyping themselves or not?

Can English Language Interfere with Hispanics Success?

Selma Hayek is the first Mexican actress in Hollywood to be nominated as best actress. This is enormous in the Hispanic community because Hispanics are not known to be a successful ethnic group. Selma is not only an actress but is also a director and producer. She has participated in the 55 total movies and multiple shows. She started in Mexico doing soap operas. This made her famous in Mexico. She then moved to Los Angeles California in 1991 to study acting. She then was given a starring role in Antonio Banderas in 1995. When Hayek came to the United States she didn’t speak English fluently. She learned English here in the United States with her thick Mexican accent.

Selma Hayek is a Mexican American woman who has inspired the Hispanic community. She came here without being knowledgeable with the English language. Nothing held her back with what many Hispanics have trouble with when they first deport here. She has proven to the American community that she is a hard working Latina. People who stereotype should take this to account and see that Hispanics can do successful things. Such as, acting and become professional in the professional world.

For the amount of time that she has here in the United States she has done so much in such little time. When she first came here she was offered an opportunity to be part of the movie Antonio Banderas. Not many people get this type of opportunity.  

Reveal the Talent

Que viva is a show produced by Marc Anthony, Jennifer Lopez and Jaime King who were born in Puerto Rico. The focus of the show is to find Latin talent across the world. Despite all the stereotypes their mission is to reveal the talent of the Latin culture. Hispanics have multiple talents that have never been acknowledged which is why they’re goal is to bring their talent to the United States. They want to expose the diversities of talents that every Latin country has. They are not basing the completion in a specific talent group but it differs in talent whether it’s singing dancing or playing some type of instrument.

      The contestants will be brought from their countries to Hollywood California to compete against each other. This television show is televised in Univision on Saturdays. Univision is a Spanish channel that televises shows, news, movies etc. This show is an amazing way to prove that the stereotype of Latinos is exactly what the word itself means. Latinos have a diversity of talents. This show is not only a show to see who has the best talent but to reveal to the world what Latinos are capable of achieving. The Judges will be exploring 21countries across the globe. Only those who have talent in what they do will have the privilege to come and compete here in the United States It’s time to reveal the talents in the Hispanic “world.” This show will determine who has the best talent and each contestant will represent their country.

Latino stereotype in drawn media-Speedy Gonzales

       

       Speedy Gonzales is an animated caricature of a mouse in the Warner Brother Looney Tunes and Merrie Melodies series of cartoons. He is portrayed as "The Fastest Mouse in all Mexico" with his major traits being the ability to run extremely fast and speaking with an exaggerated Mexican accent.

     

     There has been a huge dispute in the last few years about the legitimacy of Speedy Gonzales, a popular cartoon character from the 1950s. He first came onto our television screens in 1953 but he was taken off air in 1999 by the Cartoon Network for perpetuating stereotypes about Mexicans.

    Most of opponents to his removal come from Hispanics themselves. They find him to be a hero and to hold many positive qualities, some Hispanic viewers said that, “He is intelligent, he has a strong sense of justice, he is very good at what he does, and he has a healthy sense of humor” But with negative images, like Speedy’s lazy cousin, Slowpoke Rodriguez, and other illustrations of smoking and drinking.

      Speedy Gonzales has stirred much controversy but the real question comes from the disparity between Latinos in this country. Viewers in Mexico love Speedy and what he stands for. They triumph this cartoon as a hero to the Mexican people.  But there are other implications with Speedy’s depiction that can also be taken offensively, such as the stereotype that all Mexicans wear sombreros, have an accent, have lazy relatives, and are always up against white people.

    Can Latinos have a hero in the media without some of the basic racial notions of what it means to be Latino? The question then comes to who is most important to please, Latinos or non-Latinos? Maybe, any image in the media, in our society, will draw on some stereotypes regardless.

   Reference:
   1. FoxNews, . "Speedy Gonzales Caged by Cartoon Network." FoxNews.com. (2002): n. page. Web. 16 Feb. 2012. <http://www.foxnews.com/story/0,2933,48872,00.html>.
  
  2. Toonopedia, . "Speedy Gonzales." Don Markstein's Toonopedia™. n. page. Web. 16 Feb. 2012. <http://www.toonopedia.com/speedyg.htm>.                                           

Media-a tool for white people to show their scorn to Hispanics

   

     The stereotype regarding Hispanic actors or actress in movies or TV series is present by some unnecessary expression. For example, in a movie (see the video), a women (Jennifer Lupe) go to the information desk and say “Excuse me?”, the lady in the information desk who is answering a phone, yell to her and say:” You need to wait!!”, her attitude is extremely bad. This scene makes the audiences feel that, if the woman is a white, she probably won’t be treated in this way.

    The other unnecessary expression in movies and TV series includes, Hispanic actress or TV series speak English with thick accent, they play the role of gang members, they are workers in the lowest social level (eg, plumber, porter) or start working under 16. Even Hispanic kids are portrayed under stereotype in movies. Boys are often portrayed as hoodies who don’t pay attention to study and always break the school rule, while girls get pregnant in early age.

    In contrast, white people often play a “good” role, like boss or rich kids, people with good education or high moral.  White boss get angry when they see Hispanic people work inefficiently and yell to them, or fool with them because they think Hispanic are stupid. Usually, white people play a role of educator who tech Hispanic people what’s social norm.

     Those expressions that happen in movies or TV series commonly are unnecessary because, they are telling the audience about Hispanic in a negative way, and make people feel that all of Hispanics are “bad”. More important, why those people who disciplines or yells at Hispanic are usually white in movies or TV series? Why they can’t also be Hispanic or other ethnicities? As a whole, media has given white people too much chance to express their scorn to Hispanics.

Hispanics in the Movie Industry

Over the years, in the movie industry directors seem to put Hispanics as the main focus when it comes to gangsters. There are many movies that involve different ethnicities when it comes to gangsters in movie scenes but Hispanics are the main focus. Movie directors use low riders, white muscle shirts, and loose pants to portray the typical Mexican gangster tradition. Every gangster in this movie clip has tattoos and shaved scalps. Some have normal sized hair but still have that loose attire.

The video clips are movies of where Hispanics are being portrayed as the “tough” gangsters.  Such as, Training Day (2001), Blood in Blood out (1993), and Napoleon Dynamite (2004) are movies in the industry that influence this type of stereotypical idea. Training day is about a white male that is trained by Denzel Washington. Washington is a corrupt Nark who dislikes his partner because he’s a corrupt cop. He wants to keep the violence out of South Central LA while Washington doesn’t. He then leaves him in a house full of gangsters who are Hispanics so that they can kill him. The movie not only involves a dominate ethnicity but also includes others such as African Americans. Though, the main focus is when he is left alone with Mexican gangsters

Blood in Blood out is about Hispanic young adults who live in East L.A. and are influenced into gangs. The main character in this movie is a young man whom is called “Miclo.” His cousins are in a small gang that soon becomes enormous. Miclo goes to prison for killing a member of a rival gang. His Gang grows when he goes to prison. He receives power when he’s in prison because he becomes one of the leaders of his gang. His closest cousin then becomes a cop and tries to prevent him from expanding the gang and committing more crimes but fails.

Napoleon dynamite is also a movie in which the directors portray Hispanic gangsters as being “tough.” This movie is about a high school student who is considered a “loser.” Napoleons best friend Pedro runs for student council president. Pedro has cousins who are gangsters and are considered to be “cool” because they are threatening to other students and have "sweet hookups." It is clearly shown that Mexican families are overseen as having gangsters as family members. The city and school is predominantly white and Pedro is the Mexican in the school with that “type” of family.

Testing your Ability

The Hispanic population has the highest rate of high school dropouts because of this Hispanics are overseen as people who aren’t capable of achieving challenging goals. They are not expected to pass thought-provoking courses. This video clip is about a movie called “Stand and Deliver” this movie was inspired by Jaime Escalante. He was a well-known calculus teacher who taught in Garfield High school California. He first taught basic math 1A then wanted to teach calculus. His co-workers laughed and told him the students couldn’t handle calculus.  These videos show an excerpt of students who took the AP Calculus exam In Garfield high school and are accused of cheating on the exam. Investigators from the school board said they all committed the same mistake. The school board then began an investigation. They were told to retake the exam if they wanted their scores to be credited. So they did and proved the school board and staff wrong.

 

The professor Jaime Escalante then wanted the scores reinstated by the school board. No one’s ability of learning should be questioned without testing their abilities. Every student should have the same rights as other students. Just because Hispanics have low testing scores and have the highest high school drop outs doesn’t necessarily mean that they are incapable of mastering scholastic skills. Students across the United States are capable of achieving anything if they set their mind to it. Just like these students in Jaime Escalante’s class. Every student in his class passed the AP exam and over the year the scores increased.

Univision: Is Obama with the Latinos?

              Barack Obama, our president, gave a speech Tuesday January 24 2012 addressing   important topics of our interest such as the economy and education.  Maria Elena Salinas, an important Latina reporter from Univision had the chance to interview president Obama after his speech and asked him for more personal questions affecting the Latino community. One of the major issues is unemployment. More than 11% of people are unemployed and many are Latinos like the construction workers. Obama mention that the reason for many construction workers to be unemployed is because people are losing their homes and there is no one in need of their services but that is why he wants to help people refinance their homes so more contruction workers can get jobs. He also wants to help the small businesses because he knows a lot of Latinos start with their own small business. He wants to be fair, and help America as a whole, but like he told Maria Elena he needs the congress to pass the laws too. Rich people have to pay the reasonable amount of taxes for their incomes, and not less than what the workers of the rich pay. Those who go against Obama for the presidency, go against what Obama believes in. Republicans do not want to allow citizenship to those Latinos who grew up in the Unites States. They do not want a health care reform and they want to get rid of the Dream Act. Maria Elena asked president Obama what had happened to the Immigration Reform he had promise when he entered the presidency. She informed him of the statistics when it came to Latinos believing on him and he responded that even thought there had been 1.2 million deportations during his presidency he cannot ignore congress. He has to take them into consideration, and if they do not vote for it he cannot do much about it, but move the attention of the congress into another subject such as violence instead of deporting the Latinos.

           

               Maria Elena Salinas and Univision are part of the daily Latinos life. Along with fellow workers, Maria Elena search for what Latinos are interested. They want to have us Latinos the best possible way inform of situations that can affect us. Univision, its’ news and its’ reporters do not only inform us about violent Latinos, but also about Latinos triumphs and resources that will help Latinos succeed. Information like this one should be given to all Americans and not only Latinos, so they all know that Latinos are not those typical gang members  who rob America, but hard working people who live situations like any other American.

Does CNN have credible reporters ?

           CNN is an American news broadcast. They bring to the population the latest news from all over the world. As they mention in their about us page, “CNN.com is among the world's leaders in online news and information delivery. Staffed 24 hours, seven days a week by a dedicated staff in CNN's world headquarters in Atlanta, Georgia, and in bureaus worldwide, CNN.com relies heavily on CNN's global team of almost 4,000 news professionals. CNN.com features the latest multimedia technologies, from live video streaming to audio packages to searchable archives of news features and background information. The site is updated continuously throughout the day.”  This page is diversity friendly since it has international, Mexican and Arabic translations for the page. It sounds like a perfect page where one can get reliable information, but how can a page diversity friendly have a man who is so discriminatory towards Latinos?

            Lou Dobbs is the name of the racist journalist who gave the news in CNN. Dobbs worked in CNN for more than 25 years since 1980. He was involved in the news then a radio station where he would talk about politics, economy and races in the Unites States. He would talk about illegal immigrants and question the citizenship of President Barak Obama. As we can see in the video Dobbs keep mentioning lies about Latinos such as that they bring diseases into the country. Also that those Latinos who are in jail are illegal, when in reality they are just non-citizens. He clearly mentions his support for the minutemen. Others reporters have confronted him about the stories about Latinos that he talks about, but his answer is “If we report it it’s a fact,” when it is not. Like the prison assertion of illegal immigrants, he admits that he misspoke. By  having a man like this in such important news broadcast it influence others to more hate crime, but it also brings questioning to the liability of the news CNN reports.

            Let’s speak up Latinos it was a movement created by Latinos to stop Dobbs for continuing in CNN news. Latinos have to work together to accomplish what they want and not let an anti-Latino dirty the name of Latinos. Bastadobbs.com is the page created to protest against Dobbs, and as it says on their webpage “Join the campaign: We did it! Bastadobbs.com Announces Victory. Lou Dobbs to leave CNN.”

So, who are John and Ken?

              The show John and Ken in KFI 640 AM is a radio station that was involved in a controversy for making discriminatory comments. The speakers, who are John and Ken, would constantly make racist comments against African Americans and Latinos such as calling them “uncivilized”. They did not stop there, but continue by criticizing the dream act. They said immigrant children, or illegal kids as they call them, were stealing the American kids’ money. John and Ken criticize all of those who supported the Dream Act because they were being “traders” to their nation and its’ people.

             When Latinos heard this, many got upset and they wanted to do something about it. The organization CHIRLA, a nonprofit immigrant rights organization, was one of those people who decided to contact them.  Jorge Mario Cabrera, a spokes man of this organization, tells us about his experience trying to talk to them, and the actual outcome he obtain from their part.  He decided to contact them by leaving them his numbers, but instead of contacting him, John and Ken decided to joke around with Jorge’s numbers and personal information by giving it to their audience. In addition, John and Ken did not only give out Jorge’s personal information, but they told their audience to call him and thank him for stealing their tax money. After that incident Jorge started to get treats from the people who were listening to the show. John and Ken did not only discriminate Latinos, but influence others to do so as well; they portrait Latinos as robbers who do not belong in the Unites States. John and Ken defend themselves by saying that they were expressing their freedom of speech. However after all the controversy and people’s complains they decided to speak up in the Latin media to apologize and say that they did not really mean everything they said. They discriminated against the Latinos, but the Latinos were not going to allowed that. Companies such as Ralphs, Vons, Verizon and AT&T, supported the Latino community and decided to take away their ads from John and Ken’s show. We, Latinos, are here to work not to rob.

Stereotype of Hispanic characters on television

          
       
       Lupe Ontiveros (born September 17, 1942) is an American film and television actress. Ontiveros has acted in numerous films and television shows, most often playing a maid; she estimates she has played a maid between 150 and 300 times on screen, including on the sitcom Reba and in the films As Good As It Gets, Charlie's Angels and Who's The Boss? During a NPR interview in 2009, Lupe said "You've got maids and you've got maids. You got maids that have longevity beyond what you ever conceived of in your wildest dreams.”

   Taking on roles with names like Rosalita, Camilla and Margarita, her audition always wants her to have an accent, and the thicker and more waddly it is, the more they like it. “This is what I’m against, really, truly,” she says.

     She has mixed feelings about playing characters that reinforce the Latina stereotype. She gets so many immigrant parts because of her indigenous looks, but she doesn’t want to sacrifice her identity to become a star. She thinks that the younger generation of Latina actresses, like Jennifer Lopez, Salma Hayek have different choices than she did.

    An article called "Worst Latino Stereotype On television: Will Rob Schncider And Marin Break The Cycle from Huffington post mentions that "Time and time again, Latino characters on television have been marginalized in stereotypical roles such as drug dealers, feisty Latinas, maids, so-called Latin lovers, and, probably the most controversial, the lazy Mexican. " This phenomenon also proved by studies from National Association of Hispanic Journalists have found that roughly 80 percent of the Latino characters in television are related to negatives roles.
    Television programming is produced by commercial industries and represent the investors'  interest, as the majority of viewers are not people of color, adding "racism" element into the TV program content can make their "product" become more favorable for the majority viewers. Another reason can be found from the programming "decision maker" level, although slightly more diversity can be found in TV programming staffs, but few top news executives in media -- real decision makers -- are people of color. This lack of diversity has consequences in terms of content, for example, latino characters are often portrayed under white people's view which represents as the mainstream value .

Reference:

    1. Bryces, Alison. "Latina Actress Aims To Break Maid Stereotype." National Public Radio. (2009): n. page. Web. 11 Feb. 2012. <http://www.npr.org/templates/story/story.php?storyId=102967047>.

   2. Jeff , Cohen. "Racism and Mainstream Media." Fairness and Accuracy in Reporting. (1999): n. page. Web. 11 Feb. 2012. <http://www.fair.org/index.php?page=2527>.

    3."Worst Latino Stereotypes On Television: Will Rob Schneider And Cheech Marin Break The Cycle? ."huffingtonpost. (2012): n. page. Web. 6 Mar. 2012. <http://www.huffingtonpost.com/2012/01/06/worst-latino-stereotypes-on television_n_1190276.html>.